“Wonderful experience working with 360&5 to design and build our ecommerce store from scratch. They took time to understand our needs and offered valuable suggestions to elevate our branding and online presence.”
Derrick Yu
Brand & Ecommerce Manager
Refining online brand experience design for global luxury brand
We expanded Cortina Watch’s online presence into Malaysia and Thailand, modernizing the design and functionality to reflect its luxury brand image. The ecommerce site is optimized to drive in-store bookings, leveraging visual storytelling and rich watch content to engage both novice and expert enthusiasts. To streamline navigation, we structured the catalog into tailored journeys by brand and category, enhancing exploration and elevating the overall customer experience.
Country
SingaporeIndustry
Jewellery & LuxuryServices
Web & UX DesignTechnology
Shopify PlusWith most sales occurring in-store, our primary focus was to drive appointment bookings for seamless in-store purchases. We crafted an immersive product listing page, paired with a detailed product page that highlights each watch's unique features, while offering a select range for online purchase.
Through strategic collaborations with watch brands, Cortina Watch offers exclusive online collections, encouraging loyal customers to shop directly on their site. These unique, limited-edition products reinforce Cortina’s image as a trendsetter, appealing to customers in search of distinctive items. By carefully curating these releases, Cortina builds a dedicated customer base that regularly returns to explore new, exclusive offerings.
The blog is visually rich and interactive, featuring large images and related articles to captivate readers. Products referenced in the content are conveniently displayed for purchase at the page's end, blending content with commerce. Strategically linked to the main website, the blog enhances engagement and guides visitors through a seamless, connected browsing experience.
Derrick Yu
Brand & Ecommerce Manager
Enabling a seamless and dynamic experience for Singapore’s favourite beer store
View Project
Enabling a seamless and dynamic experience for Singapore’s favourite beer store
View Project
