Known for its clean, modern aesthetic and effortlessly chic style, In Good Company (IGC) partnered with 360&5 to migrate from a custom-built platform to Shopify Plus as part of its global expansion strategy.

With a lean marketing team, In Good Company (IGC) needed streamlined content management and an easy-to-update website. Partnering with 360&5, we amplified IGC’s brand narrative by highlighting their striking photography, ensuring the visuals aligned seamlessly with their refined aesthetic. This project also required custom ERP integrations, along with new technology partnerships to enhance email automation and loyalty programs.

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Country

Singapore

Industry

Fashion & Apparel

Services

Web & UX Design
Creative Direction
Shopify Development
Migration from Custom Platform
Custom Integration
Internationalisation

Technology

Shopify Plus
Dotdigital

Mobile-First Shopping

Our team redesigned IGC’s Product Detail Pages (PDPs) with a mobile-first approach, integrating scrollable image thumbnails, adaptable grid views, and mood videos to showcase IGC’s striking photography and brand story. The result is a visually compelling, high-performance ecommerce site with faster load times, focusing on impactful visuals and storytelling optimised for mobile.

Behind The Inspiration

New collection launch pages boost excitement by blending editorial storytelling with product showcases, immersing customers in the lifestyle and inspiration behind each collection. Featuring enhanced product imagery and lookbook visuals, these pages captivate customers looking for fresh styles, crafting an engaging experience that highlights the unique details and appeal of each collection.