SEO Consultation & Implementation

Search engine optimization is a core component of any brand’s digital marketing mix. Apart from just growing overall keyword rankings to appear at the top of Google’s search results, SEO is a key business strategy in expanding your brand awareness, conversion rate and revenue.

How can SEO achieve this for your business?

Uncovering True User Intent

As part of our On-Page SEO strategy, we perform an in-depth analysis of your competitors, target audience and their search habits. Through the analysis, we discover common and rare keywords that users search with to find products and services like yours, across the buying funnel. This process, called keyword research, uncovers true user intent and allows us to create content that is in-context and relevant to your audience. Our keyword research process takes into account latent semantic indexing keywords, which provides contextual information and signals to help us better understand your customer, and as a result, enable better content creation across your digital properties (websites, apps) to better target your users.

Solving Technical Issues

By addressing core site technical issues as part of our Technical SEO strategy, we ensure that your website is constantly performant, secure and targeting the right users, in the right locations. We also ensure that problems like duplicate content and error pages will not pose a bad user experience for your customers, and that only the webpages that you want shown to users will be indexed and ranked by Google as well as other search engines.

How We Can Help Your Business

We offer tailored SEO services and implementations that are relevant to your business and your target audience. The 3 core components of SEO, which are Technical, On-Page and Off-Page SEO, can be implemented in a modular fashion or as a complete SEO solution, which is the most recommended method because holistic SEO will always garner the best results (further details below).

Technical SEO

Technical SEO is a critical component as it ensures that your web properties adhere to the standards outlined by search engines like Google, Bing and Baidu, failing which your website(s) may be penalised by the search engines and fail to achieve your desired organic ranking results over competitor websites

We audit your website(s) to detect opportunities for search engine optimizations within your website’s architecture. We then work closely with your product or tech team to implement the necessary tech fixes. If your current business setup does not have a developer on board, our tech experts are able to provide the expertise to carry out the necessary implementations.

Our SEO tech audit and implementations cover the following scope:

  • Core Site Structure
  • Site Security
  • Site Performance
  • Performance Tracking
  • Indexability
  • Crawlability
  • Sitemaps
  • Canonicals
  • Hreflangs
  • Redirects
  • Structured Markup
  • Client & Server Errors

On-Page SEO

Beyond just keyword rankings, on-page SEO focuses significantly on improving content, user and customer experience on your website(s). This is because over the years, Google and many other search engines have progressed beyond keyword-targeting. Their primary objective is to send users to the most relevant website that features targeted content and offer site visitors the best UX. In other words, they want your visitors to leave the site feeling good because the website has fulfilled their questions and needs in the most convenient and user-friendly way.

We go through your website(s) to audit the content, UX, UI, media assets and accessibility. We then formulate a strategy to create a better user experience as well as user-intent targeted content that adds value to your customers. If you do not have an in-house team for copywriting and content creation, we can provide our expertise as part of the project’s scope. The ultimate goal is to achieve a website that is geared towards driving conversions for your business whilst growing user happiness.

A list of the areas we cover:

  • Keyword Research
  • Localization
  • Content Strategy
  • UX/UI/CRO Strategy
  • Navigation
  • Meta Tags
  • Heading Tags
  • Page URL
  • Breadcrumbs
  • Webpage Media
  • Alt Tags
  • Links
  • App Store Optimization

Off-Page SEO

As much as everything happens on your website(s), a core part of SEO is looking into external factors that may influence how your website performs on organic search results (SERPs). Whilst not immediately obvious to website owners, external issues can affect your overall domain reputation and this can have a detrimental effect on your organic rankings, as search engines only want to send users to trustworthy sites.

Prevention is better than cure - and weeding out such problems early on would save a ton of time and cost in having to reverse the effects.

  • Outreach Strategy
  • Backlinks
  • Link Neighbourhood
  • Social Strategy
  • Tools

Website Migrations

A website migration is one of the biggest challenges every brand will encounter at various stages of their business. When done well, it can ensure that SEO rankings are preserved and revenue is maintained. When performed incorrectly, significant revenue loss can be incurred due to the massive drops in organic traffic, which at times will overlap even into paid marketing since SEO best practices can enhance paid marketing efficacy.

A list of areas that we cover:

  • Project management with your tech team
  • Pre-migration site audit and benchmarking
  • SEO plan and action for migration
  • Post-migration benchmarking and monitoring
  • Post-migration optimizations

Reporting

Website changes are resource-intensive, and should not be performed unless you have the ability to know about the returns on your investment. We assist brands in setting up relevant KPIs and metrics for their business so that they can effectively measure the performance of their organic growth.

  • Defining Key Performance Indicators (KPIs)
  • Weekly/monthly/quarterly/yearly performance reporting

Do bear in mind that every business is different, and KPIs are dynamic in that brands at different stages of their life-cycle may be looking at different metrics for success.