When the company that invented the foldable umbrella approached us to design an e-commerce site for Singapore, we wanted to highlight a very important direction it’s taking with a creation that dates back to 1928: the fashionable prints and fresh colours. That led to a unique custom functionality on the website: the ability to “open” and “close” the brollies so that the shopper can view the designs while also being able to appreciate how compact the umbrellas are.
See it live
