Elevating equestrian retail with refined design and seamless usability
We partnered with The Tack Shop to transform their website into a modern, seamless, and character-rich shopping destination. The redesign introduces a more structured layout, improved product discovery, and a cohesive visual system inspired by equestrian charm. With enhanced usability, clearer pathways to purchase, and subtle moments of delight woven throughout the interface, the new site elevates the brand’s premium positioning while making the shopping experience friendlier, faster, and more memorable.
Country
SingaporeIndustry
Hobbies & LifestyleServices
Web & UX DesignTechnology
Shopify PlusTo streamline the decision-making process, we introduced a smart sticky Add to Cart bar that appears as users explore product details. A single tap brings them back to the variant selector, ensuring they never lose their place and can add their preferred option effortlessly. The result is a smoother, clearer path from browsing to checkout.
The Brand Glossary page helps shoppers discover and navigate The Tack Shop’s extensive collection with ease. Featured brands are highlighted at the top for quick access, while the remainder are organized alphabetically, creating a clean, scannable layout that makes finding any brand effortless.
