Elevating jewellery retail with sophisticated digital design
Kaleido's digital transformation centered on creating an accessible, engaging shopping experience for jewelry lovers seeking style without compromise. Migrating from Shopcada to Shopify Plus unlocked the technical capabilities needed to support their promotional-driven business model, while a ground-up UX redesign made browsing and purchasing effortless across all devices. The revamped platform balances visual appeal with smart functionality—showcasing jewelry collections through clean, scroll-friendly layouts while integrating custom promotional tools designed to capture attention and drive conversions. From dynamic sale banners to streamlined checkout flows, every element was engineered to support Kaleido's growth strategy and help customers discover beautiful, affordable pieces with ease.
Country
SingaporeIndustry
Jewellery & LuxuryServices
Web & UX DesignTechnology
Shopify PlusThe mobile product page prioritizes speed and clarity at every interaction. A sticky add-to-cart button ensures purchase actions are always within thumb's reach, while the variant selector provides instant visibility into stock availability—letting customers identify and select in-stock options without trial and error. Product information lives within a collapsible accordion structure that maintains visual focus on the jewellery while keeping details accessible when needed. The cart drawer amplifies engagement through promotional milestone trackers that show shoppers their progress toward free gifts, transforming the checkout flow into an opportunity to reward increased spending and boost average order value.
Collection pages balance quick decision-making with thoughtful merchandising to keep shoppers engaged and moving toward purchase. Quick add-to-cart functionality lets customers grab items without leaving the browse experience, while comprehensive filtering helps them narrow down choices by size, color, price, and more. Strategic collection blocks spotlight curated selections like birthstone jewelry, directing traffic to high-opportunity categories that might otherwise go undiscovered. At the page bottom, recently viewed products serve as a conversion safety net—reminding shoppers of items they've already shown interest in—while a shop-by-category module opens pathways to related collections, extending the browsing session and encouraging deeper exploration of Kaleido's full range.
