TalkCommerce Thailand: Insights, Connections, and Innovation
Event
TalkCommerce served as a platform to explore this growth and highlight how Shopify Plus enables ambitious brands to scale efficiently.
On April 30, 2025, 360&5, a global Shopify Plus agency, had the privilege of attending TalkCommerce Bangkok, hosted by Shopify at the stunning Gaysorn Urban Resort. The event brought together leading Shopify experts, top technology partners, and some of Southeast Asia's most innovative Shopify merchants, making it a key moment for the region’s fast-growing eCommerce landscape.
The event underscored the importance of eCommerce brands leveraging platforms like Shopify Plus to adapt and grow in a competitive landscape.
Introduction to eCommerce expansion
Expanding an eCommerce business into new markets can be a daunting task. Still, it can also enrich the experience with the right tools and strategies. Global expansion allows firms to tap into new customer bases, increase revenue, and establish themselves as major players in the industry. With its unlimited bandwidth and modern customisable tech stack, Shopify Plus provides the perfect platform for businesses to expand their eCommerce operations into new markets. Companies can reach a wider audience and drive growth by leveraging multiple sales channels, including social media, online marketplaces, and mobile interfaces. This multi-channel approach ensures that businesses can connect with customers wherever they are, providing a seamless shopping experience that fosters loyalty and repeat business.
Why TalkCommerce matters for eCommerce in new markets like Thailand
With eCommerce adoption accelerating across Southeast Asia, Thailand has emerged as a market full of opportunity. TalkCommerce was a platform to explore this growth and highlight how Shopify Plus enables ambitious brands to scale efficiently. For 360&5, being on the ground in Bangkok was more than just an event presence — it was an opportunity to engage directly with merchants, better understand regional challenges, and share our expertise in Shopify Plus migration and implementation. Shopify Plus offers dedicated support from Merchant Success Managers and Shopify Plus experts, ensuring that businesses receive the assistance they need to optimise their stores and implement growth strategies.
The event featured a series of thought leadership panels, technical workshops, and networking sessions that shed light on current trends and solutions shaping the future of digital commerce in the region. Shopify did an exceptional job curating a space that encouraged genuine dialogue between agencies, merchants, and tech partners. The event also highlighted the strong relationships Shopify Plus has established with global brands and partners, emphasising their commitment to supporting businesses in their eCommerce journeys.
Fireside chat: Jim Thompson’s migration to Shopify Plus with a modern customizable tech stack
A highlight of the day for 360&5 was hosting a fireside chat with Edward Morales, Director of Digital at Jim Thompson, one of Thailand’s most iconic heritage brands. The session focused on Jim Thompson’s recent migration to Shopify Plus — a major project led by the 360&5 team.
Shopify offers tailored solutions for larger merchants and enterprises through its premium plans, Shopify Plus and Shopify Advanced. These plans provide advanced features and support for high-volume sales.
During the discussion, we explored:
- The limitations of Jim Thompson’s previous custom-built platform
- The strategic reasons for choosing Shopify Plus
- The measurable benefits post-migration, including improved performance, agility, and scalability
- How 360&5 supported their transition with a tailored, merchant-first approach
This real-world example of Shopify Plus migration in Thailand illustrates the platform's power with the right agency expertise.
Strengthening our presence in the Thai eCommerce market for global expansion
As a Shopify Plus agency working with global brands, we see tremendous potential in the Thai and broader Southeast Asian markets. Events like TalkCommerce help us connect directly with local entrepreneurs and enterprises to understand better how we can support them in unlocking growth online.
Shopify Plus equips businesses with essential international expansion tools, such as multi-currency and multi-language support, facilitating seamless entry into global markets.
Our conversations throughout the day revealed a strong appetite for scalable, flexible eCommerce solutions — the exact strengths Shopify Plus delivers. At 360&5, we’re committed to deepening our presence in Thailand and partnering with ambitious brands looking to modernise and grow their digital storefronts.
A note of thanks
We’re extremely grateful to Shopify for the invitation to this well-curated and impactful event. We’d also like to thank our partners at Pendulum for joining us and sharing the day. And of course, to all the merchants, tech partners, and fellow agencies we met, thank you for the conversations, ideas, and inspiration.
Ready to migrate to Shopify Plus
If your business is considering a move to Shopify Plus or looking for an experienced partner to help you scale, 360&5 is here to help. As a trusted Shopify Plus agency, we specialise in complex migrations, custom storefront builds, and growth strategies for enterprise merchants.
Shopify Plus enables businesses to streamline processes through automated workflows across campaigns, reducing time and financial resources spent managing various platforms. Customise your Shopify ecommerce store with us.
