Sparkling with Success: How J&CO Achieved a 40% Increase in Wholesale Sales

At 360&5, we collaborate with businesses that have achieved remarkable growth, particularly in the fast-moving world of e-commerce. One standout brand is J&CO, known for its handmade, customized jewellery sold exclusively online. By leveraging Shopify Plus, they expanded internationally, offering valuable insights for any business looking to scale beyond its borders.

Why J&CO upgraded to Shopify Plus

Like many thriving businesses, J&CO saw the immense potential of the global market. In just five years, their revenue skyrocketed by 800%, and they handled as many as 10,000 orders each month. They recognised the importance of building deeper connections with customers and wholesalers across different countries to sustain this momentum, making website localisation a crucial factor in their expansion.

Key strategies for e-commerce victory

By upgrading to Shopify Plus, J&CO gained access to powerful tools to customise their online store for different international markets. With language translator and currency converter apps, they created a localised shopping experience that fostered trust and convenience for their diverse customers.

• Optimise operations for wholesalers: With Shopify Functions, J&CO automated discounts and implemented dynamic pricing, reducing manual effort. Jenny Kwang, Founder and CEO of J&CO, shared that Shopify Scripts drove a 40% increase in wholesale sales while cutting campaign prep time by 30%.
• Embrace localisation: If you're looking to expand internationally, consider how you can adapt your website to different languages and currencies. This small step can make a huge difference in building trust and encouraging sales.
• Explore platform capabilities: Platforms like Shopify offer many features that can significantly enhance your e-commerce operations, especially within their Plus plan. Take the time to explore tools like language translation, currency conversion, and advanced automation features.
• Personalization is key: Just like J&CO, which focuses on customised jewellery, it also customises the online shopping experience for its international customers. Think about personalising your offerings and communication to resonate with different audiences.
• Automation for efficiency: Don't underestimate the power of automation. Tools like Shopify Scripts can free up your time and resources, allowing you to focus on other critical aspects of your business growth.

J&CO’s journey highlights the impact of strategic decisions and the right e-commerce platform. They turned their handmade jewellery business into a global brand through localisation, personalisation, and operational efficiency. Their success inspires anyone looking to scale and expand in the digital marketplace!

Looking to take Your e-commerce to the next level?

J&CO tapped into Shopify Plus to open new revenue streams and enhance its brand presence. Want to see how Shopify Plus can drive growth for your business? Discover our Shopify Plus expert services.

Learn More: Shopify J&CO Case Study