In Asia Pacific, the online-selling landscape is complex and heterogeneous. We understand that there is no “one-size- fits-all” – each market is dominated by different online platforms.
To tell our brands’ stories consistently online, we enable social commerce and operate more than 250 brand stores across online marketplaces, mono-brand, and multi-brand stores.
Asia Pacific online marketplaces that we have brought brands onto
Accounting for up to 30% of any brand’s sales in China, we know that social commerce, the seamless integration of online retail, social engagements and payment modes, is a necessity there.
Hosting celebrity and key opinion leaders (KOL) events on Chinese social sites WeChat, Douyin, and Weibo, our omnichannel campaigns engage China with more than 160 million impressions and 1.4 million social engagements a year, driving online and offline sales, brand recognition, and consumer delight.